Several of our team members have hands-on experience in broadcast television. Why does this matter? Because live television is drastically different than a traditional live event or conference but it is VERY SIMILAR to an online event. We’d like to share a story plus five tips to set you up for success in the virtual and hybrid landscape.
First, coming from broadcast to AV is unique. Most audiovisual companies don’t have this experience and the nuances are apparent when you look at where many online events are coming up short. To illustrate, let me explain this through a personal story about my transition from live television to live events.
For AV, less was more …
In television, we typically had a ton of cameras and cut every 5-8 seconds. It was fast-paced but not chaotic. Not knowing any better, I directed my first large, in-person medical conference the same way. Everyone loved the energy during the Opening General Session but that quickly changed when we transitioned to Plenary Sessions. Our client asked that we simply show a full-page title graphic then one camera … that was all … anything else was simply a distraction. It felt like an incredible waste of the crew’s time and talent but I grew to understand and appreciate the different styles.
For TV, more is more …
Lots of companies produce based on their AV experience and that approach isn’t entirely wrong … just different. But you need to understand that it’s not an apples-to-apples comparison. The right approach really depends on the experience you want to create for participants. For example, if you have a high-energy corporate event, an emotional and inspiring fundraiser, or an entertainment-based gala … you want your audience to have an engaging “wow” experience versus passive one.
To start thinking of online events (virtual or hybrid) more like a live broadcast, there are five things we recommend you consider:
- Design graphics in unusual aspect ratios which still accommodate negative space for camera shots … 16×9 isn’t the only option!
- Maintain visual interest using multiple cameras, moves, angles, and unusual locations.
- Develop a themed motion a graphics package with matching alpha-channel transitions.
- Incorporate b-roll into over-the-shoulder shots and background scenic elements.
- Promote engagement on second screen devices and social media using tickers, bumpers, and/or quick scripted reads.
The bottom line is this … consider the engagement between a typical video conference versus a television broadcast and ask yourself, “which is right for my audience?”. If you think a broadcast approach would help engagement and retention, try a few of these ideas!
At Encompass, we have unique backgrounds that situate us perfectly to produce high end and complex offerings. We’ve worked in broadcast television, touring entertainment, live sporting events, and countless convention facilities across the country.
We have technical design experience and a disciplined process in place that allows us to easily scale events and shift from in-person to virtual without angst. There isn’t much that’s beyond our scope and we love the intensity of putting on events!
If you’re a planner working to create an event, seeking help with virtual event technology, or simply want to learn more … we can help! Sign up below to receive our updates (we promise to keep your contact information secure and won’t “overshare”).