Alternative Uses for LED

May 17, 2023 You’ve seen LED panels used for presentations, but the fun doesn’t stop there. The use of LED is one of the most popular event trends, and with good reason. We’ve shared the benefits of LED, including its brightness, rich colors, and deep blacks … as well as thrown in our two cents […]

Top Five Tips for A Successful Product Launch

April 19, 2023 Creating events or sessions that center around an exciting launch. When an organization is launching an exciting new product or rolling out a key innovative update, they want to make sure the word gets out with a bang. Not only are they looking to build awareness and anticipation for the new offering, […]

Who’s Who on the Event Team?

April 5, 2023 You’ve heard the positions and even met the crew – but what exactly is each person’s role? Throughout pre-production, onsite, and even after an event has been completed, the event team works behind the scenes to create an exciting, engaging experience. The audience and even some VIPs have no idea who works […]

Deadlines are Different in the Event Industry

March 13, 2023 While many industries have become less dependable, the live event industry requires extraordinary commitment. As a culture, we’ve seen deliverables become more flexible for both businesses and consumers. In many ways, this can be positive. Travelers can change flights, items ordered online can be returned, and appointments can be rescheduled … often […]

Five Big Bang … Low Buck Ideas for Your Events!

Jan 22, 2023 Reducing your event budget without sacrificing the attendee experience. When it comes to live events, many people think it’s impossible to reduce the event budget without reducing the quality of the event, or having a negative impact on the experience of the attendees. We’re here to tell you, that simply isn’t true! […]

Projection Versus LED for Event Displays

November 17, 2022 Picking the right display for the ultimate WOW factor Projection has been the gold standard in event displays for decades – but recently, LED has started making waves. What is the difference between these two options? What are the benefits and limitations of each? Most importantly, how can you determine which is […]

Understanding Scheduled Payments

November 16, 2022 For decades, the event industry standardized around two bulk payments … a 50% deposit to confirm an event and a 50% final payment due near the event’s start date (depending on your pre-negotiated terms). There’s no obvious logic to support this model. Cancellation policies vary wildly. It’s just how we’ve always done […]

Common Event Terms

October 21, 2022 Event lingo that all event professionals should know As attendees walk into an event, there is an excitement in the air … the upbeat music, bold lighting, and beautiful visuals; the hands shaking, high-fives, and joyous greetings; the hunt for the perfect seat or rush to grab a cup of coffee before […]

Backstage Best Practices

September 7, 2022 Whether it be presenters, event crew, show callers, or clients, here are a few backstage best practices to keep your show running smoothly … The backstage area of a live event can be an incredibly calm place – dark and quiet, with event professionals working effectively and efficiently to create an incredible […]

Projection Mapping and Atypical Activations

September 1, 2022 Creatively utilizing technology for the maximum “wow” factor. Each event season, our clients look for new and exciting ways to wow their audiences. Whether it be through exciting experiences, opportunities to build new connections, or unique visual effects, everybody wants to create high-impact moments. But in a world with cutting-edge technology constantly […]