Ok … it’s freezing in many parts of the country (sorry Texas, our Colorado winter missed a turn last week), but spring is nearly upon us. It’s time to start thawing out and making plans for a busy season!
Spring is a Great Time to Start Over
Flowers blooming, birds chirping, and undefeated baseball teams … spring is all about starting over. After the year we’ve experienced together (well, apart), who isn’t ready for a new chapter? Here are three ways to prepare for wildly successful spring events …
1. Create Anticipation
Getting people excited about your event is a great way to ensure maximum attendance and engagement. Promote your event everywhere possible …
- Social Media
- Blogs, Podcasts, and Radio Appearances
- Placement and Posters
- Email (event-specific emails and within your signature for other messages)
- Speaking Engagements
Some of these tactics don’t seem relevant in corporate environments but getting creative to meet your audience where they are is totally expected these days! Maybe radio isn’t realistic but a produced audio track in your lobby or break area would be an awesome alternative.
Pro Tip: Your Technical Production Partner can help with looping audio tracks, Podcasts, and other campaigns outside the scope of your team.
Creating anticipation also helps gain support from your peers and partners. If your event involves sponsors, they’ll benefit from increased exposure and gladly promote with you!
2. Hope for the Best but Plan for the Worst
Depending on where you live, spring weather can be very unpredictable. Indoor or outdoor, you’ll need to plan for inclement conditions. The easiest solution is to implement appropriate safety measures and deem the event “Rain or Shine”. Otherwise, be sure to have a secondary site or date and clearly communicate your plan with staff and guests ahead of time.
CV-19 restrictions are another unpredictable variable. Having a virtual component will allow remote participation and becomes your backstop in case restrictions limit your in-person plans.
3. Partner with Like-Minded Organizations to Ensure Success
This seems really simple but might be the difference between a successful event and one that looked great on paper.
Organizers are still struggling amid public scrutiny. Pooling resources can help build a reasonable budget, increase purchasing power, and added influence when being considered for permits and other requests.
Pro Tip: Consider involving your local governing entities as non-financial sponsors so they’re invested in the success of the event!
See Ya Onsite
These are just a few ideas to prepare for successful events in the spring. We’d love to hear about your plans too! Share this blog, drop us a line, or call anytime to discuss best-practices.
At Encompass, we have unique backgrounds that situate us perfectly to produce high end and complex offerings. We’ve worked in broadcast television, touring entertainment, live sporting events, and countless convention facilities across the country.
We have technical design experience and a disciplined process in place that allows us to easily scale events and shift from in-person to virtual without angst. There isn’t much that’s beyond our scope and we love the intensity of putting on events!
If you’re a planner working to create an event, seeking help with virtual event technology, or simply want to learn more … we can help! Sign up below to receive our updates (we promise to keep your contact information secure and won’t “overshare”).